Increasing your social media presence is an inexpensive way to gain and retain customers. Post often, post relevant content and post everywhere: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, etc. Keep it fresh & steady, and someday, somehow, your posts will go viral… Easier said than done, right? Nothing goes viral by sheer luck: Unless people find your content relevant, they won’t interact with your content. The trick is to figure out, then, what is relevant to your audience. The public will only share content that is either meaningful, offers pleasure, or arouses their interest. In other words, content that is engaging can be easily reused under different circumstances; content that, as Henry Jenkins recommends in Spreadable Media, “leaves open space for audience participation, provides resources for shared expression, and motivates exchanges.”

Then, it’s just a matter of figuring out where your audience hangs out and at what times, which is the matter of this blog post: How to spread relevant content on Social Media for which we recommend using CoSchedule. We’re going to assume you already figured out what your readers want and give you advice on how to save time.

Low Budget, No time?

Time is your most valuable asset. Hence, you shouldn’t waste it. If you want to reach a wide audience what you need is a marketing calendar. A marketing calendar allows you to set all your posts in one place and publish them where and when it becomes convenient. Forget about logging into each social media platform and trying to schedule posts individually. Spend your time creating content that speaks to your audience, not figuring out how to distribute it.

Which marketing calendar? There are plenty around, but ask a grouchy guy with no time — he’ll know best. Never had I thought I would want to marry a piece of software, but CoSchedule is so great, I might just want to marry it. Why? CoSchedule is easy — that may not be a quality one looks for in a life-partner, I know, but you want your software to be easy and intuitive, especially when you’re living 60-hour workweeks. Who has the time to read lengthy manuals? I don’t. With CoSchedule, if you know how to drag and drop, you know enough to start working right away. Spend two minutes watching this video and you’ll get the gist of it. It is essentially one of those huge calendars you used to post on a wall full of scribbles and post-its when you were in school. The difference is that with CoSchedule you can read those scribbles, the post-its don’t end up in the trash, and the job actually gets done. This image below shows how Co-Schedule looks:

Yep! We have a few days with no content scheduled. What if we move that blog post from June 22 to June 12? Just drag and drop. And if you need to do any specific changes, click on the heading and the content will open.

CoSchedule allows for easy collaboration which is great for teams like mine, across three continents and six different time zones. I’m not an illustrator. I don’t know how to draw flowers, I just know I want flowers in my next post, LOTS OF THEM. So I assign a task on CoSchedule to someone else in my team, and voila,  the flowers are there the next morning. If I hate the flowers — I said red, but I meant blue — I assign a new task and enter a brief description of what I want in the notes. The instructions become linked to the content, not to a date; thus, they don’t get lost in a chain of emails that no one has time to read. If you decide to move your content to a different day, the instructions come along. Here, I’m bossing around the illustrators, telling them exactly what I want them to show:

Once you have a sketch of your post ready, you can choose which social networks you want to share it on and CoSchedule creates each post, reducing the size of your pictures and shortening your links automatically on the way. CoSchedule even allows you to choose the time to publish each post, or it can automatically pick a “best time” ensuring you get the most engagements for each post. Who has the time to figure out the best time to post on each social channel on their own? For that, I always choose “best time.”

Should you have a change for one particular platform, say that you prefer to use a different photo for Instagram, you can edit each post individually before you publish them. Once you’re good to go, you can either schedule the posts or leave them ready to be reviewed and scheduled by someone else — an extra pair of eyes can be really helpful.

Plus, if you have a typo, the last person to check will get the blame.

Another excellent feature of CoSchedule is that it tracks engagement. It’s all about saving you time, yaar! Like ePaisa’s Dashboard, with CoSchedule Analytics you can see at a glance whether your efforts are paying off. Was that blog about demonetisation useful? Our Facebook followers think it was. Our Google+ followers don’t. What does that say? It says where our followers are.

In brief, nothing will increase the relevancy of your posts better than creating content specific to your audience. So, focus on that and leave the problem of distribution to a machine. Be frugal, but never cheap. Get a good calendar for your content marketing! You wouldn’t buy a typewriter just because it’s less expensive than a computer, right?