GST stands for Goods and Services Tax — you already knew that. GST will be levied on every supply of good and services and will be composed of two parts: one that goes to the central government (CGST) and one that goes to either a state (SGST) or a union territory government (UTGST), depending on… More
Have you heard about Bethany Mota? Bethany is part of a generation of successful video bloggers (or vloggers) who have made a successful career by, apparently, just being themselves and playing silly in front of a webcam. Bethany was 13 years old when she created her first YouTube video in 2009, a makeup tutorial for… More
Rakesh Gupta was the master of his family and the mastermind of his business. He ran a ‘farsan’ shop in the heart of Vadodara, Gujarat. Farsan is a Gujarati snack, a medley of fried, dried, fresh or steamed snacks—a hot mixture so to speak—well enjoyed with chai. Mr Gupta’s shop, Mahavir Snacks, had a range… More
Increasing your social media presence is an inexpensive way to gain and retain customers. Post often, post relevant content and post everywhere: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, etc. Keep it fresh & steady, and someday, somehow, your posts will go viral… Easier said than done, right? Nothing goes viral by sheer luck: Unless people… More
If all the arguments for GST haven’t convinced you yet that the reform will be good for our country and it will decrease corruption, crime, lower taxation, increase revenue, make inter-state transactions simpler and more — the government is now counting on an old technique: that of throwing shade. Yep, those who comply will get… More
For a tax reform intended to make business simpler in India, understanding the consequences of GST for the common man seems pretty complicated. Don’t despair! We did the homework for you. GST stands for “Goods and Services Tax.” The idea behind it is to make taxation simpler: one nation, one tax. GST will replace at least 17… More
Demonetization was crazy! Long lines, protests and overall frustration for the common man. Thankfully the new ₹500 and ₹2000 notes are out, and we can go to our old ways of using cash, right? Well, according to the Economic Times, we love not being chained to cash. As per a survey from last November by IPSOS… More
After a fairly volatile past few months following demonetisation, the Indian Union announced its budget for the financial year 2017-18. While tax rates remain broadly stable, the thrust of the Finance Minister in this year’s budget was to reduce corporate taxes for small and medium companies with a turnover of less than Rs. 500 million… More
Are you online? If so, what does the Internet have to say about you and your business? How high do you rank on the search engine results? Can your customers easily find you? If they can’t, they may never pop into your store. What can you do to resolve that? Web Presence Optimization. Web Presence… More
What do you sell? Let’s say you sell oranges. And bananas. And mangoes. You sell fruit. You’re a wholesaler. Some days you sell more oranges, some days you sell more mangoes. Some days are banana days. It’s hard to tell. The binder of sales receipts sits on your assistant’s desk, accumulating dust. Poor Saanvi! She’s… More
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